If your relationship with money were a human relationship, what would it look like?
For many of my clients, the answer is sobering: it would look like a relationship defined by avoidance, anxiety, guilt, or control. A relationship where one party (them) feels powerless, ashamed, or perpetually not-enough. A relationship they desperately want to change but don’t know how.
Here’s what I’ve learned after hundreds of coaching sessions: healing your money relationship doesn’t start with your bank account. It starts with your story.
Step 1: Acknowledge That There Is a Relationship
Most people don’t think of money as a relationship. It’s a tool, a number, a necessity. But the way you feel about money, the anxiety, the guilt, the excitement, the shame, those are relational emotions. You have a relationship with money whether you’ve acknowledged it or not.
And like any relationship, it has a history. It was shaped by your parents, your childhood, your culture, and your experiences. Acknowledging this is the first step toward changing it.
Step 2: Map Your Money History
I ask every new client to create a money timeline: a chronological map of every significant financial event and memory from childhood to the present. Not just the big events (job loss, inheritance, bankruptcy) but the small ones too:
- The first time you understood that your family had less (or more) than others
- The argument you overheard about bills
- The gift that came with strings attached
- The moment you earned your own money for the first time
- The purchase you still feel guilty about
- The financial decision you’re most proud of
This exercise consistently produces surprises. Clients discover patterns they’ve never seen before — repeating cycles of earn-spend-guilt, or the same financial crisis appearing in different forms every few years.
Step 3: Identify Your Money Archetype
Your money behaviour isn’t random. It follows a pattern, an archetype, that was established early in life. The eight Money Archetypes (Innocent, Victim, Warrior, Martyr, Fool, Creator, Tyrant, Magician) each represent a different relationship with money, with distinct strengths and shadow sides.
Knowing your archetype isn’t about labelling yourself. It’s about understanding the operating system that’s been running your financial life without your conscious permission. Once you can see the pattern, you can choose whether to follow it or change it.
Step 4: Feel the Feelings (Don’t Fix Them)
This is the step most people skip, and it’s the most important. When money anxiety arises, the instinct is to fix it: check the budget, move some money, make a plan. These actions feel productive but often bypass the actual emotion.
Instead, try this: when a money feeling arises, pause. Name it. Where do you feel it in your body? What age do you feel? What memory is attached to it?
This isn’t navel-gazing. It’s neurological rewiring. Every time you consciously sit with a money emotion instead of reacting to it, you weaken the automatic stress response and strengthen your capacity for conscious choice.
Step 5: Write a New Money Affirmation (That You Actually Believe)
I’m cautious with affirmations because most of them are aspirational nonsense that your subconscious immediately rejects. “I am a money magnet” doesn’t work if your core belief is “I don’t deserve abundance.”
Instead, write an affirmation that bridges where you are with where you want to be:
- Instead of “I am wealthy,” try: “I am learning to feel safe with more money.”
- Instead of “Money flows to me easily,” try: “I am allowed to receive what I’ve earned.”
- Instead of “I deserve abundance,” try: “My worth isn’t determined by my bank balance.”
The best affirmation is one that makes you feel a gentle stretch, not a lie.
Step 6: Get Support
You wouldn’t try to heal a broken arm alone. You wouldn’t navigate a marriage crisis without help. Your relationship with money deserves the same respect.
Money coaching provides a structured, compassionate space to do this work. It’s not therapy, and it’s not financial advice. It’s the bridge between the two: the place where your emotional money story meets your practical financial life.
In my 12-session programme, we work through all of these steps and more, using evidence-based techniques from money coaching, NLP, and trauma-informed practice. The transformation isn’t instant, but it’s lasting.
Start by discovering your money archetype — it takes 10 minutes and costs nothing except a little honesty with yourself.
Continue Your Journey
- Discover your Money Archetype: a 10-minute card game
- The complete guide to money mindset
- Understanding money trauma
- Book a free discovery call with Ilana
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