Discover your money archetypes
The foundational tool behind Ilana's coaching practice. Carefully crafted traits reveal how eight money archetypes shape your financial behaviour, relationships, and beliefs.
Start the quiz
"The Money Quiz is where every coaching journey begins. It is not about right or wrong answers, it is about honesty. Each trait is a mirror. Some will make you smile. Others might make you wince. That is the point. The discomfort is where the growth lives."
Ilana Jankowitz — Certified Money Coach, NLP Practitioner, Inside-Out Money Coach
How deep do you want to go?
All three lengths use the same clinical scoring engine. More traits simply means more precision.
Seven windows into your money mind
For each trait, rate how strongly it describes you. Be honest — there are no wrong answers.
Your Archetype Profile
Updates live as you answer
The eight money archetypes
Everyone carries all eight archetypes. The question is not which one you are, but how strongly each one influences your behaviour.
⚔️ Hero
The driven achiever. Heroes channel determination and courage into their financial life. At their best, they inspire others and build wealth through sheer willpower. Unchecked, the drive becomes exhausting.
🎨 Artist
The creative soul. Artists see money as a tool for self-expression and experience. They value beauty, meaning, and authenticity over accumulation. The work is grounding vision in practical reality.
👑 Ruler
The organiser. Rulers bring structure, systems, and clarity to their finances. A healthy Ruler keeps the books balanced. An overactive Ruler can become rigid.
🌱 Innocent
The trusting optimist. Innocents believe things will work out and trust others with the details. The openness is lovely — pairing it with financial literacy is the work.
🎲 Maverick
The risk-taker. Mavericks are bold, unconventional, and comfortable with uncertainty. They spot opportunities others miss. The work is distinguishing courage from recklessness.
🌧️ Victim
The burdened. Victims feel that external circumstances control their financial life. This is often the result of real hardship. The coaching work is reclaiming agency.
💝 Martyr
The giver. Martyrs put everyone else first. Their generosity is genuine and beautiful — but when it comes at the cost of their own wellbeing, resentment builds beneath the surface.
✨ Magician
The alchemist. Magicians transform ideas into abundance. They see opportunity everywhere and have the resourcefulness to make things happen. This is the archetype of financial mastery.
Ready to work with your archetypes?
The quiz shows you where you are. Coaching shows you where you could be. In a free breakthrough call, Ilana walks through your archetype profile, identifies the patterns holding you back, and maps a path forward.
Book a free breakthrough call30 minutes. Free. No obligation.
