Your Questions About Money Coaching in Zurich, Answered

Money Therapy is a non-clinical, therapy-informed coaching practice for high-achieving women who earn well, achieve consistently, yet still do not feel safe with money. It draws on the principles of psychology, NLP, and somatic awareness — without crossing into psychological treatment — to help you identify and rewrite the inherited patterns and unconscious beliefs that quietly govern every financial decision. It works from the inside out, dissolving the fear and scarcity that live beneath the numbers so that calm, confident decisions become your natural default. This is not regulated financial advice and it is not psychotherapy.

Both are offered by Ilana and both sit firmly within non-clinical coaching. The distinction is one of depth and entry point.

Money Therapy is the root-level work — for women whose relationship with money is actively coloured by anxiety, freeze, chronic under-earning despite high ability, compulsive spending, or a persistent feeling that safety is always just out of reach. We work through the five pillars of the Inside-Out Money Therapy Method — Feeling Safe, Worthiness, Receiving, Autonomy, and Alignment — to locate where inherited patterns took hold and rewrite them at the source.

Money Coaching is the forward-facing, action-oriented partner. It suits women who have done some inner work and are ready to translate new beliefs into concrete behaviours: pricing confidently, building consistent saving habits, negotiating salary increases, designing a personal money system that holds. Many clients move fluidly between both. If you are unsure which is the right entry point, the free Breakthrough Call is the place to find out.

The Inside-Out Money Therapy Method is Ilana's proprietary five-pillar framework refined over 10+ years in practice. Each pillar addresses a distinct layer of the relationship between a woman and her money:

1. Feeling Safe — building a felt sense of safety around money
2. Worthiness — disentangling your worth from your net worth
3. Receiving — dissolving the inherited blocks to keeping what you earn
4. Autonomy — reclaiming your right to make your own money decisions
5. Alignment — making your money coherent with the life you actually want

I work primarily with high-achieving women who, on paper, are doing well — they earn solid incomes, they have built careers, they look successful from the outside — and yet inside, money still feels unsafe, anxious, or never quite enough.

Many of my clients are senior professionals, executives, founders, or partners. Some are entrepreneurs and business owners struggling to scale because limiting beliefs about money are quietly running the show. What they share is the gap between the financial picture they have built and the felt experience they actually live in. That gap is what Money Therapy is designed to close.

Both — and neither in the regulated clinical sense. I am a Money Therapist and Certified Money & Mindset Coach (CMC) with NLP Practitioner training. The work is the same; the lens differs. Money Therapy is non-clinical, therapy-informed coaching — it is not psychotherapy, and I do not diagnose or treat mental-health conditions.

No. I am not a licensed psychotherapist or psychologist. Those professions are regulated under the Swiss Federal Psychology Professions Act (PsyG) and the State Secretariat for Education, Research and Innovation (SERI). My practice is non-clinical money coaching with a therapy-informed methodology — the Inside-Out Money Therapy Method.

No. Psychotherapy is a regulated clinical practice that diagnoses and treats mental-health conditions. Money Therapy works with inherited patterns, archetypes, and felt-safety using CMC, NLP, and the Inside-Out Money Therapy Method. If clinical care is needed, I will refer you to a licensed psychotherapist — that referral is part of my standard of care.

No. I do not advise on investments, tax planning, pensions, insurance products, or regulated securities. For those needs, please work with a FINMA-regulated practitioner. Money Therapy and Money Coaching are the inner work that helps you make calm, confident decisions inside the financial life you (or your adviser) are already building.

Money Therapy is not appropriate if you are in acute psychological crisis, active untreated addiction, or active mental-health treatment where your clinician has not cleared parallel coaching. In those cases please work with a licensed psychotherapist or contact your local emergency service. It is also not for you if what you actually need is regulated financial advice — I will tell you on the Breakthrough Call if that is what is needed.

Yes. That is the exact gap most of my clients arrive with: the outside looks fine, the inside does not. We work from the inside out, on Feeling Safe, Worthiness, Receiving, Autonomy, and Alignment, so the life you have built starts to feel like a life you can actually live in.

Yes. Many clients are solopreneurs, founders, and senior professionals who want to stop undercharging, set aligned prices, lift income ceilings, and make confident financial decisions even when the business or income is unpredictable. Programs and pacing are fully customisable to your professional context.

Five offerings designed for different entry points and depths of work:

• VIP Money Mindset Coaching — the deepest 1:1 container. 18 × 60-minute sessions over 12 months, a private half-day intensive (online via Google Meet), unlimited WhatsApp + email support for the duration, and quarterly check-ins for 12 months post-programme. CHF 10,500 (or 12 × CHF 875/month).
• Money Mindset Shift — 12 × 60-minute 1:1 sessions covering the full nine-module Inside-Out Money Therapy Method framework. CHF 5,730.
• Money Mindset Foundations — self-paced course with video modules, journaling exercises, and NLP audio practices. Lifetime access. CHF 199.
• Money Mindset Reset — single 90-minute 1:1 intensive via Google Meet for a focused breakthrough or archetype deep-dive. CHF 350.
• Corporate Financial Wellness Workshops — bespoke workshops for HR + People teams who want financial wellness programs that actually land. Quoted after a free briefing call.

The Money Mindset Shift is delivered over 12 weeks across nine core modules:

1. Discovering Your True Self — where you are right now
2. Uncovering Your Money Legacy — the money myths you have inherited
3. Forgiveness is the Key — releasing what no longer serves you
4. Balancing Your Budget — practical money management aligned with your values
5. Embracing Your Worth — knowing you deserve what you have built
6. Permission to Thrive — breaking free from burnout and martyrdom
7. Visualise Your Success — shaping your financial picture
8. Finding Your True Purpose — aligning money with meaning
9. Anchoring Abundance — setting yourself up for lasting change

All coaching is delivered online via Google Meet, so you can participate from anywhere in the world. The online format means clients in Zurich, across Switzerland, and globally can work together with the same depth and presence regardless of location. In-person sessions in Zurich are occasionally available on request.

All sessions are conducted in English. The website is available in German, French, and Italian via translation, but the coaching itself — Money Therapy, Money Coaching, intensives, and Quick Start sessions — happens in English. For most clients in Zurich and across Switzerland, English is the working professional language anyway.

Currently I work 1:1 with individual clients only. The deepest Money Therapy work is done individually because the patterns we surface are deeply personal and inherited. If you and a partner both want to work on your money relationship, I recommend each of you book your own Breakthrough Call so we can map your archetypes separately first. Couples coaching is not part of my current offering.

Sessions blend guided exercises, compassionate inquiry into beliefs, values, and inherited patterns, and practical routines such as a weekly money date, boundaries work, and pricing or visibility steps tailored to your situation. Each session builds on the last, so the change is cumulative.

Many clients notice meaningful shifts after the second or third session. The pace depends on your effort, commitment, and willingness to do the work between sessions. Consistent engagement often leads to deep, embodied change within the 12-week Money Mindset Shift, with the deepest transformation usually happening across the 12-month VIP container.

No. Money Therapy and Money Coaching are non-clinical coaching services. This is not psychological treatment, and it does not fall under any category recognised by Swiss health insurance providers. Sessions are an out-of-pocket investment. For many clients this is experienced as a feature: no insurance company, no referral, no diagnosis, no clinical record, no third party with access to your sessions. The privacy and autonomy that comes with that structure are very much in keeping with the values at the heart of this work.

The Deal is a free, interactive card game that reveals your dominant money archetypes and how they influence your financial decisions. It takes about 5 minutes, requires no sign-up, and uses AI-powered analysis interpreted through the Inside-Out Money Therapy Method. Afterward, you can book a complimentary Breakthrough Call to explore what your results mean.

You receive your dominant archetypes, insights into how all 8 archetypes show up in your life, and personalised guidance on your money patterns. You will also get an invitation to book a free Breakthrough Call to discuss your results and explore whether Money Therapy or Money Coaching is right for you.

Absolutely. Start by trying Money Quiz — it is free and gives you real insight into your money patterns. You can also read the blog, the Inside-Out Money Therapy Method page, the Money Therapy or Money Coaching pillar pages, or book a free Breakthrough Call where we can chat about your situation with no obligation.

Yes, of course. Book a free Breakthrough Call and I will happily answer any remaining questions. This is most productive if you have tried Money Quiz first, so we can discuss your archetype results together.

A free Breakthrough Call — a short introductory conversation to explore whether this is the right fit. No pressure, no script, no sales pitch. We look at where you are now and what would help you most: Money Therapy, Money Coaching, or a blend of the two. Book a Breakthrough Call →

Yes. Money is one of the last quiet shames for high-achieving women — many arrive feeling embarrassed or alone in their patterns, convinced no one else thinks or behaves the way they do. What they discover is that the threads running through their money stories are remarkably common: the inherited beliefs, the over-giving, the under-charging, the silent 2am worry. The work is private, confidential, and held without judgment. You will not be the first woman to bring what you bring.

Results depend on how openly and consistently you show up to the work. Past clients who fully engaged describe shifts that include: letting go of inherited limiting beliefs, charging what they are worth without flinching, sleeping through the night without the 2am money spiral, and beginning to enjoy the money they have already earned.

Visit the press page for testimonials from women who have transformed their relationship with money.

For VIP clients, quarterly check-ins continue for 12 months post-programme as part of the package. For all clients, the work is designed to be sustainable — the inside-out shifts you make remain yours. Many past clients return for Quick Start sessions when life events (a new role, a relationship transition, a business decision) bring fresh patterns to the surface.