When the business is profitable and the decisions still feel wobbly
You run a business. The numbers stack. You pay yourself an actual salary, or a near-actual one. And the next set of decisions, raising prices, hiring, owner draws, separating personal and business cash, keeps slipping. You hesitate before invoicing the right number. You take less than the work is worth and then resent the client. You move money between accounts late at night because reviewing it in daylight feels exposing. The strategy is not the problem. The relationship with the money is.
Most business books, courses and frameworks assume the inside game is already calm. For a lot of self-employed women, it isn't. Money Coaching is the missing piece: structured, practical work on the conversations, decisions and habits that turn a profitable business into a calm one you actually want to keep running.
What Money Coaching actually does for business owners
Money Coaching with Ilana is non-clinical, certified coaching focused on the practical money skills business owners need most. It is not regulated financial advice and it is not business strategy.
- Builds clean pricing skills. Naming a price without apologising. Holding it through silence. Raising it when warranted. Saying no without explaining yourself. Trainable, repeatable conversations, not affirmations.
- Separates self-worth from net worth. For owner-operators these tend to fuse. We unfuse them, so a slow month is a market signal you respond to, not an identity crisis.
- Installs simple owner habits. A weekly Money Date. Monthly owner pay. Clean separation of personal and business accounts. Decisions made on purpose, not at 11pm under pressure.
Money Coaching vs business coaching vs financial advice
Three different solutions to three different problems. Most business owners need at least two of them at some point.
| Money Coaching | Business coaching | Financial advice |
|---|---|---|
| The owner-side practical skills. Pricing conversations, owner pay habits, money decisions, boundaries with clients. | The business-side strategy. Offers, marketing, sales, systems, scaling. Outside-in mechanics of growing a business. | Regulated advice on investments, pension, tax, insurance, business structure. Requires FINMA-licensed practitioner. |
| Best when the cap is in your money habits and your pricing courage. | Best when the cap is in positioning, audience, conversion or fulfilment. | Best when the question is "what should I do with the money the business is producing?" |
Who this work is for
Money Coaching for business owners is for women (and the occasional man) running real businesses who recognise themselves in most of these:
- Your business is profitable on paper and the decisions still feel anxious.
- You under-charge, over-deliver, and silently resent it.
- You have read the strategy books. The bottleneck is not strategy.
- You want practical pricing and ownership skills, not a launch calendar or a funnel.
- You want a coach who works on the relationship with money, not on your conversion rate.
Frequently asked questions
Is this business coaching?
No. Business coaching works on offers, marketing, sales and systems. Money Coaching works on pricing, receiving, owner habits and the decisions that sit underneath. Many business owners do both, sequenced. The order matters.
Will we look at my business numbers?
Lightly, if it serves the work. The default is on patterns: pricing conversations, owner pay decisions, where money disappears each month. Some clients bring numbers to a session. Most do not need to.
What does it cost?
A 90-minute Quick Start session is CHF 350 and is the right entry point. Money Mindset Shift (12 weeks) is CHF 2,500 and is where the deeper pricing and owner-habit work happens. The Signature VIP Transformation (18 sessions, 12 months of support) is CHF 10,500 or 12 × CHF 875/month for a full-year integration. See the full program detail.
Is this tax-deductible?
Personal coaching is generally not deductible as a business expense. If your work is structured as a Swiss business, please ask your accountant. The work itself is private and treated as personal development.
Want the deeper, identity-level version of this work? Read the Money Therapy pillar page for how the inside-out method addresses the patterns underneath money behaviour for business owners.
See also: inside-out money method
