When you are a competent woman with a complicated relationship to money
You earn well. You manage budgets at work. You are the one your friends ask about retirement contributions. And in private, the financial decisions you actually have to make for your own life keep slipping. You delay. You defer. You let your partner take the lead, or you carry it all and quietly resent it. You feel a small wave of shame when you look at your savings, even when the number is fine. The competence you bring to everything else somehow stops at your own front door.
This is not a confidence problem. It is not a knowledge problem. It is the specific gap between what most women are taught to value (caring, contributing, being modest about money) and what most adult financial decisions actually require (asking, claiming, holding a position). Money Coaching closes that gap practically. It builds the skills women rarely got taught, in a confidential space, with a coach who has been there.
What Money Coaching actually does for women
Money Coaching with Ilana is non-clinical, certified coaching focused on the specific patterns women bring to money. It is not regulated financial advice and it is not psychotherapy. It is structured, repeatable skill-building.
- Names the pattern most women carry. Permission to receive. Permission to ask. Permission to take up financial space. We name the pattern in your specific life, then build the alternative on top of it.
- Builds repeatable skills. Salary negotiation conversations. Money Dates with yourself or your partner. Boundaries with family money requests. Saying yes to your own number without explaining yourself. Skills you can use the same way next month and next year.
- Works in a confidential, women-led space. Ilana is a certified coach who works almost exclusively with women. The questions you do not ask elsewhere are the ones we start with.
Money Coaching vs Money Therapy vs financial advice
Three ways to work on your relationship with money. Most women benefit from a combination, sequenced.
| Money Coaching | Money Therapy | Financial advice |
|---|---|---|
| Practical skills + behaviour change. Habits, decisions, conversations, boundaries. Forward-leaning and action-oriented. | The inside game. Inherited beliefs, body-felt safety, early money stories. Slower, deeper, identity-level work. | Regulated advice on investments, pension, tax, insurance. Requires FINMA-licensed practitioner. |
| Best when you want momentum, structure and accountability. | Best when the symptom is recurring, body-felt and won't shift through new information alone. | Best when the question is "where should this money go?" |
Who this work is for
Money Coaching for women is for women who recognise themselves in most of these:
- You are competent in your professional life and quietly avoidant about your own finances.
- You can name what your friends should do about money long before you can act on your own.
- You earn a real income and still feel a flicker of shame when you check your accounts.
- You want practical change, not another book, and not a therapy diagnosis.
- You want a coach who works specifically with women and will not try to sell you a financial product.
Frequently asked questions
Is this only for women?
The work is designed around the specific patterns most women carry around money. The occasional man arrives in the work and is welcome. The frame and the language are unapologetically built for women.
Will I have to share my actual numbers?
No. Coaching is on the relationship, not the accounting. You may choose to bring numbers if it helps the work, but it is never required. Most sessions never need to see a bank statement.
What does it cost?
A 90-minute Quick Start session is CHF 350 and is the right entry point for most women. Money Mindset Shift (12 weeks) is CHF 2,500. The Signature VIP Transformation (18 sessions, 12 months of support) is CHF 10,500 or 12 × CHF 875/month. See the full program detail.
How is this different from a financial advisor?
A FINMA-licensed financial advisor tells you where your money should go. A Certified Money Coach helps you change how you decide and how you ask for what you are worth. They work well together, in that order.
Want the deeper, identity-level version of this work? Read the Money Therapy pillar page for how the inside-out method addresses the patterns underneath money behaviour.
See also: inside-out money method
