Your success shouldn’t come with a side of financial anxiety.
You’ve built an impressive career. You’ve hit every milestone. So why does money still make you feel like that scared kid who never had enough?
I help high-achieving women uncover the hidden money trauma driving their financial decisions — and finally break free from the patterns that keep them stuck.
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Play The Deal
Take our interactive money personality game. In just a few minutes, you’ll start to see the unconscious patterns shaping every financial decision you make. No spreadsheets. No judgement. Just clarity.
Discover Your Archetype
You’ll uncover which of the 8 Money Archetypes drives your behaviour — the Warrior who ties self-worth to net worth, the Martyr who gives everything away, or the Innocent who avoids money altogether. Understanding your pattern is the first step to changing it.
Transform Your Money Story
Through trauma-aware coaching grounded in NLP and behavioural psychology, we’ll rewire the beliefs you absorbed in childhood. You won’t just manage money better — you’ll feel fundamentally different about it.
Meet Ilana
I grew up in poverty in South Africa. When my father died, I was fourteen. By the time I was an adult, I’d built a life that looked successful on the outside — and was drowning in debt on the inside.
I know what it feels like to earn well and still feel broke. To achieve everything on paper and still feel like you’re one payday away from disaster. That shame? I’ve lived it.
Today, as a Certified Money Coach (CMC), NLP Practitioner, and IAPC-accredited professional, I’ve helped hundreds of women stop white-knuckling their finances and start actually enjoying the wealth they’ve worked so hard to build.
What My Clients Say
60+ five-star reviews on Google
“Working with Ilana changed my entire relationship with money. For the first time in my life, I don’t feel guilty about earning well.”
— Client Review, Google
“I came in thinking I needed a budget. I left understanding why I’d been sabotaging myself for twenty years. This is transformational work.”
— Client Review, Google
“Ilana creates the safest space. She gets it — not just intellectually, but because she’s lived it. That makes all the difference.”
— Client Review, Google
Latest from the Blog
Insights on money psychology, archetype patterns, and the emotional side of wealth — written from lived experience, not textbooks.
Ready to Heal Your Relationship with Money?
You’ve spent your whole life proving you’re enough. What if your finances could finally reflect what you already know — that you are?
Start with The Deal, our free interactive game that reveals your money personality in minutes. Or if you’re ready to talk, book a free 30-minute discovery call.
