1. From Ilana’s Desk
If you run your own business – even if it is part-time – knowing exactly who you want to work with is pivotal to business growth. Why? Because it gives you 100% focus on the right things. Your marketing (from the website, to the newsletter, to the blogs) will all be written for the benefit of your ideal client. As you develop new services or products, you’ll have the ideal client in mind to test them on. When you are setting prices, you’ll know just what your ideal client values and is likely to pay for. Everything is shaped by knowing and loving your ideal client.
Let’s get creative!
2. Download the Workbook
The “My ideal client” workbook is available to: