The Money Therapist in Zurich Who Works on the Beliefs Behind the Behaviour — Not Just the Budget
Money Therapist · Money Coach | Certified Money & Mindset Coach (CMC) | NLP Practitioner | Inside-Out Money Therapy Method (10+ Years) | Featured Speaker at Google & IAPC
Money Therapy and Money Coaching for high-achieving women ready to feel safe with the life and legacy they are building.
A warm, unhurried half-hour — just the two of us, gently looking at what money has been asking of you and what could finally feel different.
From Poverty to Purpose
As a money therapist in Zurich offering money coaching for expats in Switzerland, I help high-achieving women untangle the emotional roots of their relationship with money. But to understand how I got here, I have to take you back to where it began.
I grew up in South Africa, in a family where money was always the source of tension, fear, and silence. We didn't have much. What we did have felt precarious - like it could disappear at any moment.
Then, when I was fourteen, my father died. And overnight, "not enough" stopped being a feeling and became our reality.
I watched my mother struggle. I watched how money - or the lack of it - shaped every decision, every relationship, every possibility. And somewhere deep inside, I made a promise to myself: I will never feel this powerless again.
When I Discovered Money Coaching
My transformation didn't come from a budget app or a financial advisor. It came from understanding that my relationship with money was never really about money. It was about safety, identity, and worthiness. About a little girl who learned that money means survival, and not having it means danger.
When I discovered money coaching - the kind that goes beneath the spreadsheets to the stories we carry - everything changed. Not overnight, but fundamentally.
I trained as a Certified Money Coach (CMC), studied NLP, learned about the 8 money archetypes and recognised myself in every single one of them at different stages of my life. And slowly, painfully, beautifully - I rewrote my money story.
Why I Do This Work
Today, I work with high-achieving women who are exactly where I was. Women who've built impressive careers and still feel anxious about money. Women who earn six figures and still feel like frauds. Women who know, intellectually, that they're financially fine - but can't shake the feeling that it's all about to collapse.
I also work with women who have money but feel powerless in the decisions around it — women whose financial confidence doesn't match their financial reality. Women who defer, who ask permission, who carry a quiet fear about their future despite having built something real. Autonomy with money is not about earning more. It's about standing on your own ground.
I do this work because I know that the gap between "knowing" and "feeling" is where all the suffering lives. And I know that gap can be closed - not with spreadsheets, but with deep, honest self-discovery. That is the heart of my money coaching Zurich practice.
If this resonates, you can book a discovery call with me to explore whether this work is the right fit for where you are now — or simply reach out for a discovery call if you have questions first.
Quiet letters on money, worth, and the inner work.
Occasional reflections from my practice — no noise, no pitch. Unsubscribe any time.
The Inside-Out Money Therapy Method
Five practices, in sequence. Each one a chapter. Tap any to read it.
Qualifications & Experience
CMC
Certified Money Coach, from the Money Coaching Institute. Focused on the psychological and behavioural side of our relationship with money.
NLP Practitioner
Neuro-Linguistic Programming. Practical techniques for shifting the beliefs and patterns that quietly run a money life.
Inside-Out Money Therapy Method (10+ Years)
Ten-plus years of private coaching with high-achieving women. The Inside-Out Money Therapy Method is a practitioner-developed framework, not a granted accreditation.
Featured Speaker
Featured speaker at Google Zurich and at the IAPC Conference. Regular columnist and podcast guest on money and financial wellbeing.
Featured Appearances
Curious where your money story really started?
If a full conversation feels like a lot right now, start softer. The Money Quiz is a short, self-guided way to see which of the 8 money archetypes is quietly shaping your decisions — and to feel a little more met by your own patterns.
Gentle Places to Begin
Three short, self-guided assessments — quiet ways to notice what your money, your life, and your sense of purpose are asking of you right now.
Money Quiz
Discover which of the 8 money archetypes is quietly shaping your decisions.
Let's have the conversation you have been quietly carrying.
If something in my story met something in yours, that is not an accident. A discovery call is a calm, confidential space to put words to what you have been feeling about money — and to feel, for once, like someone is really listening to where you are.
No pressure, no pitch — just a real conversation about where you are now, and the quieter, steadier place you would like to get to.