Discover your money archetype
The Traditional Money Quiz is the foundational tool behind Ilana's coaching practice. 112 carefully crafted traits reveal how eight money archetypes shape your financial behaviour, relationships, and beliefs.
Start the Quiz
"The Money Quiz is where every coaching journey begins. It's not about right or wrong answers — it's about honesty. Each trait is a mirror. Some will make you smile. Others might make you wince. That's the point. The discomfort is where the growth lives."
Ilana Jankowitz — Certified Money Coach (CMC), NLP Practitioner, Inside-Out Money Coach
How Deep Do You Want to Go?
All three lengths use the same clinical scoring engine. More traits simply means more precision.
Seven Windows Into Your Money Mind
For each trait, rate how strongly it describes you. Be honest — there are no wrong answers.
Your Archetype Profile
Updates live as you answer
The Eight Money Archetypes
Everyone carries all eight archetypes. The question is not which one you are, but how strongly each one influences your behaviour.
Hero
The driven achiever. Heroes channel determination and courage into their financial life. At their best, they inspire others and build wealth through sheer willpower. Unchecked, the drive becomes exhausting.
Artist
The creative soul. Artists see money as a tool for self-expression and experience. They value beauty, meaning, and authenticity over accumulation. The challenge is grounding vision in practical reality.
Ruler
The organiser. Rulers bring structure, systems, and control to their finances. A healthy Ruler keeps the books balanced. An overactive Ruler becomes rigid and controlling.
Innocent
The trusting optimist. Innocents believe things will work out and trust others to handle the details. This openness is lovely — but without financial literacy, it leaves them vulnerable.
Maverick
The risk-taker. Mavericks are bold, unconventional, and comfortable with uncertainty. They can spot opportunities others miss. The danger is confusing recklessness with courage.
Victim
The burdened. Victims feel that external circumstances control their financial life. This is not weakness — it is often the result of real hardship. The coaching work is reclaiming agency.
Martyr
The giver. Martyrs put everyone else first. Their generosity is genuine and beautiful — but when it comes at the cost of their own financial wellbeing, resentment builds beneath the surface.
Magician
The alchemist. Magicians transform ideas into abundance. They see opportunity everywhere and have the resourcefulness to make things happen. This is the archetype of financial mastery.
Ready to Work With Your Archetypes?
The quiz shows you where you are. Coaching shows you where you could be. In a free discovery call, Ilana will walk through your archetype profile, identify the patterns holding you back, and map a path forward.
Book a Free Discovery Call30 minutes. Free. No obligation.
Frequently Asked Questions
A few things people ask before they begin — and what to expect after.
Q.01 What is the Traditional Money Quiz?
The Traditional Money Quiz is Ilana's original archetype assessment, developed over years of coaching practice. It maps your responses to eight money archetypes — Hero, Artist, Ruler, Innocent, Maverick, Victim, Martyr, and Magician — revealing the unconscious patterns that shape your financial behaviour. You can take it in three lengths (24, 56, or 112 traits) and choose between Likert or Yes/No responses.
Q.02 Quick, Standard, or Full — which should I take?
All three use the same scoring engine, so all three are clinically sound. Quick (24 traits, ~3 min) is a fast taste — useful if you're curious or short on time. Standard (56 traits, ~8 min) is the sweet spot — balanced precision across all eight archetypes. Full (112 traits, ~15 min) is the complete clinical assessment Ilana uses in coaching, with the tightest score bands. If you intend to discuss the results with Ilana, take the Full.
Q.03 Likert or Yes/No — which response format?
Likert (Not at all / A little / Somewhat / Mostly / Completely) gives nuance and is the default. Yes/No is faster and useful if shades of grey feel paralysing — but you lose some precision in the final scores. Most people find Likert helps them be more honest with themselves.
Q.04 How is it different from The Deal?
The Deal is a game-show experience designed for engagement and fun — great for couples, parties, or a first encounter with the archetype framework. The Traditional Money Quiz is the clinical foundation Ilana uses with coaching clients. Both share the same eight-archetype scoring engine, so a Magician here is the same Magician there.
Q.05 What do the scores mean?
Each archetype has an ideal range. Scoring above or below that range does not mean "good" or "bad" — it means that archetype is influencing your behaviour more or less than is optimal. The colour bands read: green healthy, amber worth watching, red deserves attention, critical where coaching would be transformative. Everyone carries all eight patterns; the question is which ones are running the show.
Q.06 What happens after I finish?
Three things. You see your live archetype profile on a radar chart with severity bands per archetype. You receive a personalised written reading that interprets your specific combination — not a generic per-archetype description. And you have the option to book a free 30-minute discovery call with Ilana, who reviews your profile beforehand so the conversation starts where it matters.
Q.07 Is my data stored? Can I retake it?
Your in-progress answers are saved in your browser (localStorage) so you can resume if you close the page. When you finish, your name, email, and final scores are stored securely so Ilana can personalise your coaching — and emailed to you for your own records. You can start a fresh quiz at any time; previous results stay on file unless you ask Ilana to remove them.
