Menu
I am Ilana, founder of Mindful Money Coaching. I help aligned women and men create a healthy, empowered relationship with money so they can live with emotional clarity and financial freedom.
My approach blends money mindset work with deep inner healing. I work with people who are ready to understand the roots of their patterns, not just apply surface-level solutions.
This is not only about money. It is about how safe you feel to take up space, make decisions, and receive.
I grew up in South Africa, one of five children, raised by a widowed mother. We knew scarcity in its rawest form. There were times we simply went without. The shame of not having enough became part of our daily life, unspoken but deeply felt.
Without realising it, I made a silent vow:
My children would never feel that same shame.
So I gave them everything I could. Expensive schools. Extravagant holidays. Designer clothes. Lavish parties. I wanted to protect them from the pain I had known. But behind the image of abundance, I was drowning in debt.
I had no financial education. No budgeting. No long-term planning. Only stress, arguments and a constant feeling of never doing enough. I relied on credit cards to maintain the illusion of control. I linked love with spending, and self-worth with what I could provide.
But beneath it all, I was still living in fear.
The scarcity never left. It just dressed itself in luxury.
And it did not only show up in my bank account. It showed up in my body. I overate to soothe, to fill the emotional gaps that money could not touch. The same patterns of not- enoughness that drove my spending also drove my eating. I was trying to feel full in every way: emotionally, financially and physically, but nothing ever truly satisfied.
We learn to fear money, to worship it or to tie it to our value.
Everything began to shift when someone introduced me to money coaching. That is when I discovered I was carrying generational financial trauma. I was repeating patterns that were never mine to begin with. But I had absorbed them, acted them out, and unknowingly passed them on.
I knew I had a choice.
To keep surviving, or to break the cycle.
I chose to heal.
I trained as a Certified Money Coach and NLP Practitioner so I could support others through the same powerful transformation. Because it is not just about money. It is about how safe you feel in the world. How free you feel to make decisions. How worthy you believe you are to receive.
Today, I work with aligned women and men around the world. I also support entrepreneurs who want to earn money in a way that feels sustainable and true to their values. Whatever your story, whatever beliefs or patterns have been holding you back, you do not have to face this alone. I am here to walk alongside you and help you connect with the right people, the right tools and the right support, so you can step into a more empowered and peaceful relationship with money.
I believe money is not a goal. It is a mirror. It reflects what we believe we are worth, what we believe is safe to receive, and how deeply we trust ourselves. Change that reflection, and you change everything.
Every client brings a unique story. What I offer is a safe, compassionate space to explore what lies beneath the surface. We work gently but powerfully with your emotional patterns, mindset and nervous system.
This is not about fixing you. It is about helping you return to who you truly are, beneath the fear, guilt and generational conditioning.
This is not surface-level coaching. It is emotional and financial healing from the inside out.
I support individuals who are ready to stop surviving and start living with intention. Many of my clients come to me feeling overwhelmed, anxious or disconnected from their financial truth.
They often describe themselves as:
They are also:
If that sounds familiar, know this: you are not alone, and it is never too late to rewrite your story.
I primarily work with women who, just like you, are seeking a better relationship with money. They often feel out of control with their spending, are financially controlled or feel reliant on their partner, or they’re self-destructive with money.
Many of my clients are also business owners (or would like to be) and are struggling to scale their business because of the limiting money beliefs they have.
Women with these money stories are my ideal clients. I feel a deep resonance with their struggles because I’ve been there too. I understand what they’re going through and know exactly how to help them overcome their limiting beliefs and move into a place of truly thriving in their lives.
Yes absolutely! Feeling out of control and spiralling with mounting debt is exactly where I was before I was introduced to money coaching, so I understand how you feel. I know how to support you with taking back control using tools to help you break free from debt once and for all.
The focus of my work is on your money mindset and making that a harmonious and positive relationship. We work with the money archetypes and other powerful tools to get to the root of your money beliefs. Healing any negative money beliefs allows you to break-free from the subconscious chains that have held you back and prevented you from living your life to the fullest.
But, to be clear, my style of money coaching does not cover general financial principles like pensions, savings, investments, etc.
My primary Money Coaching course is delivered via a Guided Group Coaching program which spans 9 weeks and covers 6 modules as shown below:
The Guided Groups is a 9 week program, and is run multiple times through the year.
Yes, I also offer customized individual coaching based on the Guided Group content but delivered in a personal customized approach tailored to suit your needs.
Even though we’re working together in a group dynamic, my mantra is ‘no one gets left behind’. This means I take whatever steps are necessary to ensure that every woman gets the breakthrough she needs.
Yes! It’s fascinating how many women start the Guided Groups program feeling embarrassed and ashamed about their money relationship. They feel alone and believe they’re the only one who’s thinking and behaving in certain ways. Then, when they begin to listen and then share their own story with the group, they realise that they’re not alone at all.
The reality is there are so many common threads that run through all of our money stories. These threads bring the women in the group together in such a supportive and loving way, which bonds them through their 12 week journey and beyond.
The results you get from any coaching program are always dependent on how much you’re willing to show up, be open and coachable, and take action by doing the work that’s asked of you.
Past results from students who actively engaged in the process have been outstanding. They’ve let go of limiting beliefs and have fallen in love with money, budgeting, charging what they’re worth and have started to have fun with money.
Feel free to pop over to my Transformations page and take a look at the testimonials I’m grateful to have received.
You can take my short course I AM which is self-study.
I also have a monthly newsletter. Click the button below to subscribe.
Yes of course – please feel free to book yourself in for a Discovery Call and I’ll be happy to answer any remaining questions for you.
This will will be most productive if you have completed the Money Quiz first:
Ilana@MindfulMoneyCoaching.com
+41 079 254 6983
Calendly
Zurich, Switzerland
Subscribe to my Newsletter
